Esprees Bright White Shampoo is formulated with an optical brightener to restore brilliance to white and light colored coats leaving a fresh and shiny coat. Improves and enhances color and contrast in coats. Floral Fragrance. Removes difficult stains, gray, and yellowing. Made in the USA with Globally Sourced Ingredients. Ingredients: Purified Water, Coconut & Plant Derived Cleansers, Violet Fragrance, FD&C Blue No.1, EDTA, Salt, Jojoba Oil, Vitamin E, Pro-Vitamin B5, Perservative, Vitamin A & D.